Is an ecommerce site for crafters, artist and makers to sell their handmade goods.
Well I’m nearly right, according to Google / Etsy is a peer-to-peer e-commerce website focused on handmade or vintage items and supplies, as well as unique factory-manufactured items.
Etsy has 1.5 million active sellers here is the top ten stores via InsideMonkey
1. Bohemian Findings Overall Sales: 448,192
2. Cl-beads Overall Sales: 354,742
3. Yummy Treasures Overall Sales: 313,135
4. Share Living Overall Sales: 292,142
5. Yadana Beads Overall Sales: 286,531
6. Dime Store Emporium Overall Sales: 278,778
7. Gold Swan Overall Sales: 274,500
8. Happy Supplies Overall Sales: 268,623
9. Nicole de Bruin Overall Sales: 234,410
10. Miniature Sweet Overall Sales: 220,809
Etsy opened in 2005 and has helped millions of creative showcase and sell their wares online. 10 years later Etsy may have lost some "handmade" charm because after all its a business trying to make money and it is over saturated with talented creatives and approx 32 million items on sale.
Planning on opening an Etsy store? Be creative and clever, it takes more than being a talented creative genius to get 1000s of sales.
If you haven’t sold your art online yet and you are doing craft fairs, I would still recommend opening an Etsy maybe with 40free listings so you can try it for free*.
Selling on Etsy is complex and it is handy to read up on SEO, Marketing, PR and Sales Techniques and focus on your unique selling points.
Be realistic when opening an Etsy, have a plan and goals. Look at trends for example, if you are a visual artist try instant download options, and save on printing and shipping, can you offer your services to other crafters via Etsy. Make your Etsy store one buying option, linked to you website with plans of move away from it altogether, otherwise you loose moral and money. Art is subjective, lead with your art.
Having an Etsy helped my business in the beginning years. Currently I prefer to sell wholesale, direct to shops. I find it easier, less time consuming and much more lucrative.
I’m pleased, I am in top 10 when you search “Multicultural Card / Greeting Card” “African American Greeting Card” or “mixed race greeting card” and a few of my cards are in Top 100 if you search “illustrated greeting card".
How long have you had your Etsy? Have you seen a difference in sales over the years, I’d love to hear your views on these findings.
Remember you creativity makes you special not your sales.
See you soon, thank you for visiting.
(*if 40 free listings link does not work please let me know, they expire)